Blog

Claude Code and Remotion make a first clip in an afternoon. What breaks in the months after it, and the part that keeps running when it does.

Let automation carry the factual, recurring eighty percent of your posts, and spend people's time on the twenty percent only they can make. A practical guide.

Turn a brand style guide into a Reelwire brand: logo, eight colours, three fonts, texts, films and post text, step by step with screenshots of every setting.

Nine AI video tools compared with Reelwire: what Runway, Kling, Veo, Luma, Seedance, InVideo, Pictory, Synthesia and HeyGen make, cost and leave to you.

Creatomate, Shotstack and Plainly turn JSON into an MP4. Prices, triggers and posting compared, and what you would still build around one to run a channel.

Canva, After Effects, CapCut and Adobe Express all need a person in every clip. What each does best, and when a video channel should run without an editor.

Pharmacy on duty, bin days, water levels, market times: the local paper's service page is thinning out in places. How a city rebuilds it as a daily channel.

Weather warnings, bin days, roadworks, river levels: ten daily local government social media ideas, each with the official source its data comes from.

A stand only pays off if people find it. A 30-day trade show social media plan of countdown, product, people and location posts, from material you have.

Engineers spot imprecise AI images in B2B marketing at a glance. Where generated visuals fail technical content, and the exact alternative for technical brands.

Release notes are finished content that few people outside the project see. A release notes video takes the version, the changes and the date to every feed.

A preview before each release, the actual against the consensus right after it: how to run an economic calendar video channel from official figures.

Every partner who posts nothing is distribution a broker already paid for. Approved daily clips, delivered ready to post, take the making out of posting.

An AI video generator invents every frame, figures included. A template draws the real ones. Cost, accuracy and consistency compared for brands posting daily.

OpenAI closed the Sora app in April and its API on 24 September 2026. Where to go next depends on whether you made footage or posts that carry your figures.

"Slop" was Merriam-Webster's word of 2025. What makes a brand video read as AI slop, how platforms label it, and how to post at volume without it.

Keep Canva for what a person makes by hand. Reelwire is what runs when nobody is making anything: on-brand video from live data, every day. A fair comparison.

Avatar tools put a generated presenter in front of your script. For a channel built on figures, dates and offers, a faceless template often fits better.

Faceless videos let a brand post daily without anybody on camera. The formats that work, how to keep them on brand, and how to avoid the mass-produced look.

Data-to-video turns prices, results and releases into finished short videos with nobody editing. How the pipeline works and how to connect your own data.

An MCP server lets an assistant plan, write and schedule short videos while templates keep every clip on brand. How to connect it and what to keep fixed.

A daily market update video keeps a broker visible, but every clip is a marketing communication. How to publish daily, approved once, for partners too.

A warning reaches whoever already follows you. How municipalities can post useful short videos every day with a two-person office, before the emergency.

With no video in a campaign, Google Ads can assemble one from your pictures and headlines and run it across its network. Why that is a brand risk, and the fix.

Consistency is the production quality that compounds, and the first a busy team loses. Where brand drift starts in short video and how to prevent it.

Video models make beautiful footage but still get lettering, figures, logos and charts wrong. Why that happens, and what to do instead.

9:16, 4:5, 1:1, 16:9 and 2:3: the five shapes of social video. Why cropping breaks branded video, and how one composition lays itself out for each.

An AI agent can decide what to post, write it, choose channels and schedule it. What to hand over, what must never move, and how to keep it safe.

A branded short video costs €50 to €2,500 by hand, and one post is really five videos. What each way of making short-form video costs per post and per month.

What happens between something occurring in your data and a finished video being handed over: four steps, and the checks that let it run unattended.