Numbers and deltas Big number reveal
One figure counts up to its value on a branded field, with unit, label and timestamp. The most reused primitive in the set: any single-value fact in the data table renders through it.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Count-up
- Count-down to zero
- Odometer roll
- Threshold crossing with a marker
Numbers and deltas Delta card
A value with its change: direction, arrow and colour. Carries the absolute figure and the percentage together, which is exactly what the breaking rules ask for.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Absolute plus percent
- Percent only
- Since-event delta
- With a time-box label
Numbers and deltas Time-boxed breaking figure
All-caps urgency label, the absolute figure, and the window it happened in. Built for the MASSIVE CRASH and $1 TRILLION cards specifically: numerals and caps, never spelled out.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 4 to 8s
Comes in
- CRASH
- SURGE
- Cross-asset
- Text-only speed fallback
Numbers and deltas Stat trio
Three figures revealed in sequence on one card. The shape almost every summary and performance post naturally takes, and the reason it is worth building once properly.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Three-up row
- Stacked with labels
- Badge pills
- With a footnote line
Rankings and comparisons Ranked list card
Numbered rows with a logo or flag, a label and a value. The workhorse listicle, and the asset most likely to travel as a screenshot rather than as a view.
- Kind
- Static infographic and carousel
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Top 5
- Top 10
- With logos
- With flags
- Two-column
Rankings and comparisons Bar race
Bars grow and reorder into their final ranking. Reads with the sound off and holds attention through the reorder, which is why it outperforms a static ranking of the same data.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 12 to 25s
Comes in
- Static-order growth
- Reordering race
- Year by year over time
- Horizontal or vertical
Rankings and comparisons Winners and losers split
One card divided green and red, gainers on one side and losers on the other. Showing both is not a stylistic choice here: the performance rules require it.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Five and five
- Three and three
- With logos
- Halftime or period framing
Rankings and comparisons Head-to-head comparison
Two entities on the same axes, side by side. The two-sided shape that turns a contrast into the post rather than burying it in a list.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Two numbers
- Two lines over time
- Then against now
- Producer against consumer
Rankings and comparisons Heatmap grid
A grid of tiles coloured by direction and sized by weight, filling in as it renders. Legibility depends on a logo library, so it cannot ship before that asset row does.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Sector heatmap
- Full market with logos
- FX majors grid
- Regional market
Rankings and comparisons Proportional area map
Nested rectangles or circles sized by value: the Visual Capitalist shape. Dense, highly saveable, and the one template in the set that genuinely cannot survive a vertical crop.
- Kind
- Static infographic and carousel
- Cuts
- 4:5 · 1:1 · 2:3 · 16:9
- Length
- Still, or 15s build
Comes in
- Treemap
- Circular Voronoi
- Grouped by category
- With country flags
Charts and time series Line reveal
A single series draws in left to right and lands on the current value. The most reusable chart primitive in the set and the cheapest to extend.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Single line
- Two lines
- With a shaded band
- With a target line
Charts and time series Annotated timeline
A long series with labelled events pinned to it. The crisis-annotated chart, and the strongest storytelling shape available without a presenter.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 20 to 40s
Comes in
- Crisis-annotated
- Milestone-annotated
- Single-event zoom
- Decade markers
Breaking and alerts Breaking headline card
Label, headline and source, on brand, in seconds. Deliberately text-only so it can publish before a full render finishes and be upgraded once the moment is won.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 4 to 8s
Comes in
- BREAKING
- JUST IN
- Text-only fallback
- With one supporting image
Breaking and alerts Ticker strip and lower third
A branded band carrying several values in sequence. Also the reusable furniture that sits underneath every other template, which is why it belongs in the first phase.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Market open
- Closing bell
- Scrolling ticker
- Static lower third
Text and explainer Question card
One line on a branded field, typeset to fill the frame. The cheapest asset in the whole set to produce and the one that reliably pulls comments.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Rhetorical question
- This or that
- Fill in the blank
- Poll-sticker version
Text and explainer Quote card
A statement with attribution, typeset rather than screenshotted. Reposting someone else else's interface is the lazy version and it looks it.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Attributed quote
- Anonymous line
- Two-part setup and payoff
Text and explainer Explainer sequence
Term, plain definition, then one worked example. Three beats, always in the same order, which is precisely why it scales to hundreds of terms without new design work.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 15 to 30s
Comes in
- Jargon decoder
- Concept of the day
- How it works
- Metrics explained
Text and explainer Claim and correction
The misconception, a beat, then the correction. A two-frame structure with unusually high completion, because the viewer stays for the answer.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Myth-buster
- True or false
- Common mistake
Text and explainer Multi-point infographic
Five to eight points with icons arranged around a central claim. The dense authority piece: lower reach, far higher saves, and it is what makes an account look like it knows something.
- Kind
- Static infographic and carousel
- Cuts
- 4:5 · 1:1 · 2:3 · 16:9
- Length
- Still, or 30s build
Comes in
- Numbered points
- Icon grid
- Left and right split
- Carousel expansion
Text and explainer Glossary poster
Many terms, one icon each, in two columns. Not a reel at all: a reference people save and come back to, which is a different success metric from everything else here.
- Kind
- Static infographic and carousel
- Cuts
- 4:5 · 1:1 · 2:3 · 16:9
- Length
- Still
Comes in
- 10 terms
- 25 terms
- 50 terms
- Split into a carousel
Calendar and countdown Countdown card
Days, hours or minutes to a fixed point, with the event named. Every dated thing in the data table renders through this one template.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Days remaining
- Live clock
- Milestone countdown
- Deadline warning
Calendar and countdown Agenda card
Three to six dated items in order with day markers. The week-ahead shape, and the one post that reliably gets saved rather than watched.
- Kind
- Static infographic and carousel
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- This week
- Today only
- Month view
- With impact ratings
Calendar and countdown On this day card
A date, a historical fact and an image behind it. Evergreen, effectively infinite, and it needs no live feed at all, which makes it the safety net for a quiet news day.
- Kind
- Cinematic visuals
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- On this day
- Awareness day
- Anniversary tie-in
- One year ago today
Entity, product and offer Entity spotlight
One logo or image, a name, one figure and a one-line factual reason. The single most reused card across all four verticals, which is why it is worth over-engineering.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Stock
- Product
- Store
- Person
- Job posting
Entity, product and offer Product carousel
Six to twelve items as a swipeable set or a rapid cut. One render produces both the carousel and the video, which is the clearest example of the variant-expansion argument.
- Kind
- Static infographic and carousel
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 15 to 30s
Comes in
- Category carousel
- New in assortment
- Weekend deals
- Recipe basket
Cross-cutting layers Brand frame and outro
Logo animation, safe areas, caption block, disclaimer strip and end card. Invisible when it works, and the thing that makes forty different templates read as one channel.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- Layer
Comes in
- Open
- Outro
- Disclaimer strip
- Caption and subtitle block
Cross-cutting layers Cinematic data backdrop
Not a template on its own but a layer: a photoreal or 3D scene sitting behind any of the others, keyed to region, season or category. Premium look at no cost to the numbers, because it never touches them.
- Kind
- Cinematic visuals
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- Layer
Comes in
- City skyline
- Country-specific scene
- Category scene
- Abstract