The budget already exists
Printing and distributing a weekly leaflet is a line item that is already approved and already spent, on a format that reaches fewer households every year. This is not a request for new budget.
Reelwire for supermarkets and shops
You already print it every week. Publish it too.
Your offers, your prices, your store. Turned into designed short video for every branch, every day, from the price data you already maintain.
Every branch, with its own prices
One template, every location, each with its own offers for its own local audience. Central material that every branch makes its own is how a group already works.
Never advertise what is not on the shelf
Each post is built from the same data that says what is in stock and what it costs, so an offer that has ended does not keep running.
Real renders
One post, in every shape your channels want
These are renders out of the engine, not mock-ups. The same template lays itself out again for each shape rather than being cropped, so nothing that carries the information falls off the edge.
Every language
And again in each language you publish in
One composition, 5 of the languages it renders in. Nobody re-timed the text: the layout arranges itself around whatever the words turn out to be.
Examples
Something happens. A clip is ready.
The fact already exists as data, somebody is meant to post about it today, and nobody has the hours. Three of the moments it happens, each with the source it reads and the template it draws.
This week's offers
The promotion plan is already a spreadsheet. On Monday morning it is forty clips.
- Reads
- Promotion and price planning
- Draws
- Offer card
What is in season
The produce calendar turns itself into a weekly post, per region, without a photoshoot.
- Reads
- Seasonal produce calendars
- Draws
- Product carousel
Tonight's dinner
One recipe a day, with what it needs, priced from your own lines.
- Reads
- Recipe of the day
- Draws
- Recipe card
Templates
25 templates built for supermarkets and shops
A designer draws a template once and the engine fills it thousands of times. Your brand decides the colours, the type, the logo and the legal line; the template decides everything else, in every ratio and every language at once.
Showing 25 of 25 templates.
Big number reveal
One figure counts up to its value on a branded field, with unit, label and timestamp. The most reused primitive in the set: any single-value fact in the data table renders through it.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Count-up
- Count-down to zero
- Odometer roll
- Threshold crossing with a marker
Delta card
A value with its change: direction, arrow and colour. Carries the absolute figure and the percentage together, which is exactly what the breaking rules ask for.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Absolute plus percent
- Percent only
- Since-event delta
- With a time-box label
Stat trio
Three figures revealed in sequence on one card. The shape almost every summary and performance post naturally takes, and the reason it is worth building once properly.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Three-up row
- Stacked with labels
- Badge pills
- With a footnote line
Ranked list card
Numbered rows with a logo or flag, a label and a value. The workhorse listicle, and the asset most likely to travel as a screenshot rather than as a view.
- Kind
- Static infographic and carousel
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Top 5
- Top 10
- With logos
- With flags
- Two-column
Bar race
Bars grow and reorder into their final ranking. Reads with the sound off and holds attention through the reorder, which is why it outperforms a static ranking of the same data.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 12 to 25s
Comes in
- Static-order growth
- Reordering race
- Year by year over time
- Horizontal or vertical
Winners and losers split
One card divided green and red, gainers on one side and losers on the other. Showing both is not a stylistic choice here: the performance rules require it.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Five and five
- Three and three
- With logos
- Halftime or period framing
Head-to-head comparison
Two entities on the same axes, side by side. The two-sided shape that turns a contrast into the post rather than burying it in a list.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Two numbers
- Two lines over time
- Then against now
- Producer against consumer
Seasonality band
The same period across many years, overlaid or averaged. Answers "what usually happens at this time of year", which is a question almost every vertical has a version of.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Monthly average
- Year overlay
- Best and worst year highlighted
Ticker strip and lower third
A branded band carrying several values in sequence. Also the reusable furniture that sits underneath every other template, which is why it belongs in the first phase.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Market open
- Closing bell
- Scrolling ticker
- Static lower third
Question card
One line on a branded field, typeset to fill the frame. The cheapest asset in the whole set to produce and the one that reliably pulls comments.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Rhetorical question
- This or that
- Fill in the blank
- Poll-sticker version
Quote card
A statement with attribution, typeset rather than screenshotted. Reposting someone else else's interface is the lazy version and it looks it.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Attributed quote
- Anonymous line
- Two-part setup and payoff
Explainer sequence
Term, plain definition, then one worked example. Three beats, always in the same order, which is precisely why it scales to hundreds of terms without new design work.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 15 to 30s
Comes in
- Jargon decoder
- Concept of the day
- How it works
- Metrics explained
Claim and correction
The misconception, a beat, then the correction. A two-frame structure with unusually high completion, because the viewer stays for the answer.
- Kind
- Kinetic typography
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- Myth-buster
- True or false
- Common mistake
Countdown card
Days, hours or minutes to a fixed point, with the event named. Every dated thing in the data table renders through this one template.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 5 to 10s
Comes in
- Days remaining
- Live clock
- Milestone countdown
- Deadline warning
Agenda card
Three to six dated items in order with day markers. The week-ahead shape, and the one post that reliably gets saved rather than watched.
- Kind
- Static infographic and carousel
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- This week
- Today only
- Month view
- With impact ratings
On this day card
A date, a historical fact and an image behind it. Evergreen, effectively infinite, and it needs no live feed at all, which makes it the safety net for a quiet news day.
- Kind
- Cinematic visuals
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- On this day
- Awareness day
- Anniversary tie-in
- One year ago today
Entity spotlight
One logo or image, a name, one figure and a one-line factual reason. The single most reused card across all four verticals, which is why it is worth over-engineering.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Stock
- Product
- Store
- Person
- Job posting
Offer card
Product, previous price, current price and validity window. Needs an availability check upstream or it cheerfully advertises what is no longer on the shelf.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 6 to 12s
Comes in
- Single offer
- Was and now
- Multi-buy
- Members only
- Store-local variant
Product carousel
Six to twelve items as a swipeable set or a rapid cut. One render produces both the carousel and the video, which is the clearest example of the variant-expansion argument.
- Kind
- Static infographic and carousel
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 15 to 30s
Comes in
- Category carousel
- New in assortment
- Weekend deals
- Recipe basket
Recipe card
Ingredients, a price total and a method in four steps. The one template that ties offers, seasonal produce and product data into a single asset.
- Kind
- Cinematic visuals
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 20 to 40s
Comes in
- Full recipe
- Ingredients only
- Cook from the offers
- Seasonal
Map card
A bounded area with a marker, a route or a shaded zone. Required for anything where the answer to the post is "where", which nothing else in the set can express.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 8 to 15s
Comes in
- Point marker
- Route or diversion
- Shaded zone
- Multi-branch locator
Regional comparison
A district or region set against an average on the same axis. Handle with care: the same template that shows civic progress can read as ranking neighbourhoods against each other.
- Kind
- Animated infographic
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 10 to 20s
Comes in
- District against city
- Region against country
- Branch against chain
- Choropleth
Service status card
What, where, when, and what has changed. This is the service-page shape the local newspaper ran every single day, rebuilt as a template.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- 6 to 12s
Comes in
- Collection reminder
- Opening hours
- Duty rota
- Live occupancy
- Menu of the day
Brand frame and outro
Logo animation, safe areas, caption block, disclaimer strip and end card. Invisible when it works, and the thing that makes forty different templates read as one channel.
- Kind
- Motion graphics
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- Layer
Comes in
- Open
- Outro
- Disclaimer strip
- Caption and subtitle block
Cinematic data backdrop
Not a template on its own but a layer: a photoreal or 3D scene sitting behind any of the others, keyed to region, season or category. Premium look at no cost to the numbers, because it never touches them.
- Kind
- Cinematic visuals
- Cuts
- 9:16 · 4:5 · 1:1 · 16:9
- Length
- Layer
Comes in
- City skyline
- Country-specific scene
- Category scene
- Abstract
Data feeds
24 data sources for supermarkets and shops, already connected
Subscribe a channel to one and its posts arrive without anybody writing a line. Your own systems arrive the same way, over the API, and render through the same templates.
Showing 24 of 24 data sources.
Evergreen content library
No external feed. A curated internal library of lines, concepts and prompts, authored once and re-rendered per brand, language and channel. Nothing here expires, so it fills the gaps between data-driven posts and keeps the cadence alive on quiet days.
- Kind
- Static
- Arrives
- Static
It produces
- Jargon decoder What a basis point actually is, in fifteen seconds
- Concept of the day One idea a day: contango, drawn rather than described
- "How markets work" series Order books, liquidity, market makers and spreads, one per episode
- Risk and psychology education Position sizing, drawdown, and why most traders lose
- Myth-busting No, a stock split does not make a company cheaper
- Multi-year extreme BREAKING: Chinese Real Estate has fallen to its lowest prices in AT LEAST the last 20 years
- Breaking policy and regulation card BREAKING: Goldman Sachs bans employees from trading prediction markets
- Breaking legislative card JUST IN: Trump urges Congress to pass Clarity Act
- Breaking corporate legal card JUST IN: Evergrande founder sentenced to life
- Breaking geopolitical shock BREAKING: US and Israel launched a joint attack on Iran
- Rhetorical trader questions One catchy, relatable question on screen. Trader life and psychology only, never a view on a market · Could you buy a house with your biggest losing trade? · Would you rather be right or make money? · What's the most expensive lesson the market ever taught you? · How many times did you check your phone at dinner? · If your stop-loss had a voice, what would it say? · What's the longest you've stared at a chart doing absolutely nothing? · How many trading books have you actually finished?
- Glossary poster 50 Trading Terms Every Trader Must Know, one icon per term
- Motivational and aspiration cards Pure text, no data, no numbers · You will soon experience the profit you used to only screenshot
Customer's own news page and RSS
- Kind
- Weekly
- Arrives
- Weekly to monthly
It produces
- Company announcement card New office opens in Munich
- Product launch Version 12 ships today with three headline features
- Partnership news Now certified for the NXP i.MX platform
- Award and certification posts ISO 26262 certification achieved
School term dates and closures
- Kind
- Annual
- Arrives
- Annual, plus closure alerts
It produces
- Term dates card Autumn term ends 19 December, back on 7 January
- Closure alert Schools closed tomorrow, heavy snow warning
- Back-to-school countdown Two weeks until term starts
- Holiday activity listings What is on for children in the half-term week
Recipe of the day
Pairs directly with seasonal produce and this week's offers, so one recipe library can be re-cut against whatever is cheap or in season.
- Kind
- Daily
- Arrives
- Daily
It produces
- Recipe of the day Dinner for four, five ingredients, twenty minutes
- Cook from the offers Tonight's meal, entirely from this week's deals
- Seasonal recipe What to do with what is in season right now
- Leftovers and waste Three things to make from what is about to go off
Open Food Facts
Free, no API key and no rate limiting. Product-level data by barcode: ingredients, allergens, additives, Nutri-Score, packaging and brand. The only retail source here that needs no customer integration at all.
- Kind
- Real time
- Arrives
- Continuous, community-maintained
It produces
- Nutri-Score comparison Two breakfast cereals side by side, A against D
- Allergen card Contains nuts, and three alternatives that do not
- Additive explainer What E471 actually is, in fifteen seconds
- Packaging and recycling card How this pack is sorted, by material
- "What is actually in it" The ingredient list of an own-brand product, read out
Seasonal produce calendars
No canonical API exists. Realistically a maintained table of produce against month and region, authored once and reused every year.
- Kind
- Static
- Arrives
- Static
It produces
- In season this month Twelve things at their best in September
- Peak-season spotlight Asparagus season starts this week
- Seasonal recipe tie-in What to cook with what is in season now
- Local against imported What is grown here this month, and what is flown in
Product master data (PIM)
- Kind
- Real time
- Arrives
- Continuous
It produces
- Single-product hero card One product with its price and its unit price
- New in assortment Six new lines in store from Monday
- Category carousel Everything new in frozen this week
- Recipe from the offers Dinner for four from this week's deals, €11.40
Promotion and price planning
- Kind
- Weekly
- Arrives
- Weekly cycle
It produces
- This week's offers reel Twelve offers this week, one card each
- Price-drop alert Coffee down from €8.99 to €5.99 until Saturday
- Category carousel Ten deals for the weekend barbecue
- Store-local variant The same offers, priced for your branch
Store master data
- Kind
- Monthly
- Arrives
- Slow, high value
It produces
- Store-local offers The offers at your Mérida branch
- Holiday opening hours Open 8 to 14 on the 24th, closed on the 25th
- New branch opening New store opens Thursday in Bonn
- "Offers at your [City] branch" One template, four hundred branch variants
Stock and availability
- Kind
- Real time
- Arrives
- Near real time
It produces
- Availability-aware offers Only advertise what is actually on the shelf
- Clearance alert Clearance, 40% off while stocks last
- Last-chance card Last day for the summer range
Job postings
- Kind
- Real time
- Arrives
- Continuous
It produces
- Hiring post Two embedded engineers, Munich, hybrid
- Team growth card The team grew from fourteen to twenty-two this year
- "We are hiring in [city]" One card, one variant per location
Hunting, fishing and gardening calendars
- Kind
- Seasonal
- Arrives
- Static, seasonal
It produces
- Sowing and planting card What to sow this week, and where
- Closed season notice Fishing closed for pike from tomorrow
- Harvest window Pick these now, they will not wait
- Job of the week One garden job, done properly, in thirty seconds
Awareness days and observances
Over 300 dated national and international days a year, every one known well in advance. Distinct from statutory holidays: nothing closes, but the hook is dated.
- Kind
- Daily
- Arrives
- Daily hooks, known a year ahead
It produces
- Day-of card Today is National Coffee Day, and the one-line reason why
- Week ahead of observances Three dates worth posting this week
- Themed campaign tie-in World Water Day, with our own numbers on it
- Countdown to a major observance Ten days to International Women's Day
Public holidays and seasonal calendars
- Kind
- Annual
- Arrives
- Annual, known in advance
It produces
- Holiday opening hours Closed on the 1st, open as usual from the 2nd
- Seasonal campaign Back to school starts next week
- "Closed tomorrow" notice Closed tomorrow for the public holiday
- Seasonal product push Barbecue season, the range is in store
Event and conference calendars
- Kind
- Monthly
- Arrives
- Planned months ahead
It produces
- Event countdown Embedded World in twelve days
- "Meet us at hall 4" Hall 4, stand 512, come and see the demo
- Webinar announcement Live webinar Thursday at 15:00 CET
- Post-event recap Three things we saw at the show
- Upcoming industry exhibitions iFX EXPO Dubai in 21 days, Finance Magnates London in March
Fuel prices
MTS-K obliges roughly 15,000 German filling stations to report E5, E10 and diesel prices, and Tanterkoenig republishes it with a free key. Radius searches are capped at 25 km and one request a minute, which is irrelevant for a daily post.
- Kind
- Real time
- Arrives
- Real time
It produces
- Cheapest today card Cheapest diesel in town right now, and where
- Price trend clip Petrol down 9 cents over the last two weeks
- Best time to fill up Prices are usually lowest between 18:00 and 20:00
- Regional comparison What a full tank costs here against the next town
Lottery results
- Kind
- Weekly
- Arrives
- Fixed draw days
It produces
- Draw result card Tonight's numbers, drawn at 19:25
- Jackpot rollover card No winner again, the jackpot is now 31 million euro
- Odds explainer What one in 140 million actually looks like
- Local winner note A winning ticket was sold in this district
TV tips for tonight
TVmaze is free for schedules. Gracenote, TV Media and EPG Service are the commercial options with deeper regional coverage.
- Kind
- Daily
- Arrives
- Daily
It produces
- Tonight's picks Three things worth watching tonight
- Sport on TV today Who is broadcasting the match, and when
- Film of the evening One film, one line on why
- Week ahead highlights What is on this week, in six lines
Market and farmers market days
- Kind
- Weekly
- Arrives
- Weekly cycle
It produces
- Market day reminder The weekly market is on tomorrow, 07:00 to 13:00
- What is on the stalls What is in season at the market this week
- Special and themed markets The Christmas market opens on the 25th
- Stallholder spotlight Who is trading this week
Wikipedia and Wikimedia
Three feeds behind one interface and no API key: On This Day, daily featured content, and the 50 most-read articles per day. The same endpoint exists in every language edition, which matters for a multilingual product.
- Kind
- Daily
- Arrives
- Daily
It produces
- On this day On this day in 1969, and one line on why it mattered
- Most-read yesterday What the country actually looked up yesterday
- Featured article card One article, one image, one paragraph
- Anniversary tie-in Fifty years since the thing this industry was built on
Derived and comparative formats
Not a data source. Template behaviours that run on top of any other row in this table, which is why they multiply the catalogue rather than extend it: build them once and every existing feed inherits them.
- Kind
- Varies
- Arrives
- Follows its source
It produces
- One year ago today A year ago today, this cost 4.99 euro
- Milestone detection Our 10,000th delivery, or the millionth download
- Streak and record detection Fifth consecutive day above 30 degrees, the longest since 2019
- Same period last year Reported burglaries down 12% on the same month last year
- Period progress 2026 is 66% complete, and here is where we stand against target
- Countdown to anything dated Fourteen days until the reporting deadline
Daylight and solar math
Latitude and longitude are the whole input. No feed, no key, no licence and no rate limit, and it works in every country and every language. The cheapest recurring post in the catalogue.
- Kind
- Daily
- Arrives
- Daily
It produces
- Day length delta Today is 2 minutes 41 seconds shorter than yesterday
- Sunrise and sunset card Sun up 06:42, down 20:11
- Solstice and equinox countdown Eleven days to the shortest day of the year
- Golden hour card Best light today is between 19:20 and 20:05
- Seasonal light comparison Ninety minutes more daylight than a month ago
Moon phase and astronomical events
Pure ephemeris computation. Every event is deterministic decades ahead.
- Kind
- Daily
- Arrives
- Daily, events known decades ahead
It produces
- Moon phase card Full moon tonight, the last one before the equinox
- Eclipse countdown Partial solar eclipse in 34 days, visible from here
- Meteor shower alert Perseids peak tonight, best viewing after midnight
- Supermoon and special events Closest full moon of the year, 14% larger
Calendar mathematics
- Kind
- Daily
- Arrives
- Daily
It produces
- Days remaining card 100 days left in 2026
- Week and quarter marker Week 35, and the third quarter ends on Tuesday
- Clock change reminder Clocks go back on Sunday night, one hour more sleep
- Calendar oddity Why February had 29 days this year
One store, one week
You already print it every week. Publish it too.
One store, one week, built from your current offers. Small enough to say yes to without a meeting, and you judge it by what comes out.
